Category: Knowledgebase

Maximize returns from your marketing assets

Srividya Kannan Marketing assets are expensive to produce and store. It is therefore imperative to ensure that the right content is not only available to users on the platforms that they choose but also ensure that content consumers are met with consistent brand messaging. Marketing users are continuously looking for ways to improve their productivity […]

From Data to Information Management and Business Insight

What is Data? In any business process where some type of transaction or information exchange occurs, a record is created and maintained for further processing as well as for future reference. The recorded information is a set of values that describes the business transaction. Many organizations use Online Transaction Processing systems such as SAP ERP […]

Enquiry Management Mobility solutions

Updating a historic home can come with challenges (like hidden surprises behind every demolished wall). So we can only imagine the effort required to convert an old space that was never actually meant to be a house. Luckily, the couple that now lives in this 1896 church had one convenient advantage they’re architects who had […]

Social CRM

Seeing as though I have dated not one, but two engineers, and I am constantly surrounded by (male) engineers, I seem to have become the authority on this topic. My site stats agree that this content – strange as it may be – attracts substantial traffic. So here it is: why not to date an […]

IoT Telemedicine

So this blog and others like it have exhausted the facts and figured about women in engineering and how wonderful it all is for us to be there. I want to talk about something I’ve experienced that gave a new spin on why companies should hire and promote female engineers. Not all female engineers will […]