EDITOR’S LETTER

Welcome to the September edition of Illuminar.

This edition carries a story on Redefining Customer Loyalty Through End-to-End Digitalization Strategies. We look at the shifting landscape of customer loyalty and the importance of taking a customer-centric approach to implementing end-to-end digitalization strategies.

This edition features an interview from the Illuminar archives of Mr. Rinkesh Shah, Head of Digital Transformation & Marketing Excellence, Mankind Pharma, one of the leading pharmaceutical companies in India. Mr. Rinkesh shares insights on the evolution of digital transformation over the years and focuses on unique ways of incentivizing enterprise digital adoption.

As always, we look forward to your feedback. Thank you so much for being so enthusiastic. Thank you also for sharing your viewpoints and ideas to make this platform engaging. We are genuinely grateful.

We wish you and your loved ones a safe and cheerful future.

Have a great day and stay safe!

Best regards,

Srividya Kannan

Editor