EDITOR’S LETTER
Say Hello to Illuminar, THE DIGITAL ENTERPRISE DIGEST
Being in the moment matters now than ever before. Being in the moment means being able to participate in conversations in real time, access to the real pulse/information and be able to take action based on such information.
Gone are the days when enterprises are simply reacting to business demands. In most industries, enterprises are looking to predict demand, anticipate changes before they occur and engage with stakeholders in real time. The pace of business has dramatically accelerated. Customers want their queries or problems to be analyzed and addressed almost immediately. Business executives want information available to them when they need it with minimal latency to support in making quick decisions. With increasing interconnectedness of global markets, the expectation of speed and business agility is only increasing at every level, right from operational to management level and across stakeholders.
Real-time is about delivering the right information to the right people when they need it, on the device of their choice. Enterprises are increasingly investing not only in technologies but importantly, also re-evaluating their processes and culture to handle this transformation effectively. After all, real-time is not about only bringing agility to processes but more about how certain processes can be made redundant, how new business models can be envisaged and how to anticipate change rather than react to it. Bringing about this mindset change is probably one of the most challenging task in this journey as it continues to be arguably anathema to most enterprises. This transformation will only happen when the internal operational units, marketing, customer experience and technology are in alignment.
Implementing real-time digital intelligence strategies across various business functions and applying real-time data analytics will help businesses gain in-depth insights on business problems and arrive at personalized solutions in a timely manner. It would also give businesses smarter insights about customer problems and allow them to proactively respond to consumer needs more accurately thereby largely improving customer experience.
This edition of Illuminar features an interview with Latha Ayyar, Chief Operating Officer, Bharti AXA Life Insurance who provides compelling insights into this topic.
Thank you for your feedback and keep them coming. Thanks also for your continuing encouragement and support.
Best Regards,
Srividya Kannan,
Editor, Illuminar
editorials@avaali.com