EDITOR’S LETTER

Welcome to the August edition of Illuminar.

This edition carries a story on Harnessing Advanced Analytics & Visualizations for Smarter Decision-Making in The Digital Age. We take a look at how to unearth insights from data using advanced analytics, enhance decision making with effective leveraging of data, and benefit from synergy between analytics and visualization.

This edition features perspectives from Mr. Vijay Samuel, VP Operations, Annalect, part of Omnicom Media Group, one of the world’s four largest advertising holding companies. Mr. Vijay shares insights on strategies to remain agile and adaptive in the face of technological disruptions and the importance of driving operational efficiency and customer satisfaction through technology adoption.

As always, we look forward to your feedback. Thank you so much for being so enthusiastic. Thank you also for sharing your viewpoints and ideas to make this platform engaging. We are genuinely grateful.

We wish you and your loved ones a safe and cheerful future.

Have a great day and stay safe!

Best regards,

Srividya Kannan

Editor