COVER STORY OF THE MONTH
TOP 10 LIST OF COMPANIES PROVIDING GREAT CUSTOMER SERVICE THROUGH SOCIAL MEDIA & OTHER DIGITAL CHANNELS
Common logic would suggest that it’s easier to retain a consumer by serving him well than it would be to acquire a new consumer by promising him something new. And yet most of the customer-centric budgets in various organizations seem to be tilted largely in favour of the acquisition mode than they are towards the servicing mode. The existing customer is often ignored in favour of a new prospect and it’s a classic case of putting the horse before the cart.
Come to think of it, excellent customer service in itself can be an acquiring channel because either you can upsell/cross sell to the same consumer and improve per customer revenues or a satisfied consumer will help bring in other new consumers. Word of mouth publicity is certainly worth its weight in our times, when every individual is a potential brand ambassador with social media now so deeply entrenched into our social consciousness.
With this backdrop, let us look at Top 10 List of Companies with the best and much loved customer service ethos & processes.
