Transforming GBS: How GenAI is Revolutionizing Value Creation and Strategic Influence
Founder, Director of Avaali Solutions Pvt Ltd, Ms. Srividya Kannan’s article published in Times Techies website.
GenAI is being adopted by global business services (GBS) to enhance value creation beyond traditional operational efficiency. It enables advanced supplier intelligence, data analysis, and market understanding. GenAI can identify new vendor opportunities, monitor compliance, and detect fraudulent activities. This technology equips GBS teams to become strategic influencers, transforming their role from back-end support to front-line value drivers for organizations.
