Consumer behaviour for digital TV content adoption is undergoing a major transformation with advancement in technologies, leading towards a two way interaction and engagement model that is more intuitive in nature.
Avaali’s Viewer Management solution enables service providers to collects micro level user data from set-top-box (STB) and internet enabled hand held devices like tablets and smartphones. This solution provides real time visibility of audience count across content and services. However real-time visibility depends upon how the data is collected which in turn depends on the technology and infrastructure. Following are the typical ways to collect data:
- Polling: As per the business requirement, the head end server is programed to poll the individual STB at a pre-defined frequency.
- Transmission from STB: Data is locally stored and transmitted back to head-end depending upon either as an when the local memory is full or on daily basis on an allocated upstream
- Transmission on broadband channel – This is near real-time delivery of STB data. Here STB should have broadband capabilities.
Generating customer level insights and monetizing such insights for greater returns on advertisement spend is not just the need of hour to attract new customer but also to retain base.
Our Viewer Management solution is an integrated solution that includes data capture and management with business rules to process and generate analytics and dashboard for various stakeholders. This solution not only addresses the marketing needs like churn prevention, acquisition, up-sell / cross-sell, optimizing packaging etc., but also provides greater insight to advertisers and alo operations team by enabling root cause analysis on customer viewing errors, improve customer experience, network analysis among others.
Solution Highlights:
Following are some of the key solution highlights:
- Out of box reports – which are configurable:
- Channel audience statistics
- Most popular time during weekdays
- Most popular time during weekends
- Most popular channels
- Most popular events
- Most popular method for channel switching ( via guide option, direct channel number entry, favourites)
- Provides centralized control for all STB.
- Data analysis for price and marketing strategy
- Intuitive web based interface management
- Collected data can be kept anonymous to respect privacy
- Mediation and billing modules